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Posted on Nov 11, 2010 in Games PR

Call of Duty: Black Ops Makes Record Sales

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Activision has announced that Call of Duty: Black Ops has become its biggest-selling title ever, with sales in in the first 24 hours in North America and the UK reaching $360 million.  This compares to the one day sell-through of Call of Duty: Modern Warfare 2’s $310 million.

Call of Duty: Black Ops, marks the second year in a row that the Call of Duty franchise has set day one launch records across all forms of entertainment.  In its first day on November 9 , the blockbuster title sold through approximately 5.6 million copies in North America and the United Kingdom , as compared to 4.7 million copies for last year’s Call of Duty: Modern Warfare 2, according to internal Activision estimates. 

Call of Duty: Black Ops is one of the most critically acclaimed games of the year worldwide and was released with unprecedented retailer support and more than 12,000 midnight openings around the globe.

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"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million ," said Bobby Kotick , CEO, Activision Blizzard, Inc.  "The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis."

Call of Duty: Black Ops is rated "M" (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information visit www.callofduty.com/blackops and also via Twitter @JD_2020.

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